PrintBorrowed from myword.info where you can also find a definition of the word "meta"
Naturally, even if it was possible to manipulate with search results through meta keywords, I would never condone such misuse trickery. It is dishonest and misleading - when I search for IBM, I want to get results about IBM, not Sun or Microsoft.
As I hintet above, my trust in the search engines' capabilities go beyond the meta keywords and description. Once upon a time, I'm sure the search engines needed some way of quickly filtering through the content of the site and index it appropriately, but at our point in time, the search engines are both capable of crawling enormous amounts of information - and they have found out that letting marketing people describe the content on a page is less accurate than actually reading it.
When it comes to meta keywords, meta description and the page title, it hints to the search engine, what the page is about - but if the search phrases are nowhere to be found on the page apart from in metas and page title, the page will not be high on the list
Conclusion #2
Metas as a key to a high search result ranking is a myth.Metas serve very little purpose today. It may help marginally if the site's meta keywords and meta description contain words that are also present in the page title and content, but the only reason why I use the meta description is because Google seems to grab that for the description of a search result.
The page title does have some significance. If the page title contains words that are also present in the content, it is a hint to the search engine that this page is really about these words. Not to mention that it is much nicer towards the visitors of a site to have a title on the page be significantly tied to the content.
